|International Paper’s HP Office ‘Pink Ream’ continues to fight breast cancer in 2019
International Paper has announced the continuation of its Pink Ream campaign in Europe in support of programmes to help save lives from breast cancer. International Paper will also maintain its collaboration with Think Pink Europe, which brings together national breast cancer initiatives across the continent.
Breast cancer is the most common cause of cancer death for women over 35 in Europe. It affects one in eight women, leading to 130,000 deaths every year. The risk of contracting the disease can be reduced by 30 to 40% by focusing on modifiable risk factors, such as obesity, alcohol consumption, nutrition and exercise. (Source: Think Pink Europe.)
The Pink Ream campaign was launched in Europe in 2017 with distinctive, specially designed packaging for reams of HP Office paper. For each Pink Ream sold, International Paper donates €0.10 to European programmes focusing on breast cancer research, awareness and prevention. The HP Office Pink Ream will be available to consumers throughout October (worldwide Breast Cancer Awareness Month) and November. The money raised will support a variety of European breast cancer projects.
Previously, the campaign was honoured as ‘Initiative of the Year’ at the European Office Products Awards in 2018. During the last edition, over one million Pink Reams were sold across 16 European countries. Since the launch of the Pink Ream campaign in Europe, over €300,000 has been raised.
In its fight against the disease, International Paper Europe, Middle East & Africa (EMEA) is following the lead of its parent organisation in the United States. Since launching the HP Pink Ream in 2007, International Paper has donated more than $1,000,000 to breast cancer awareness. This and similar initiatives express International Paper’s commitment to community engagement, part of the company’s approach of creating value for all stakeholders for generations to come.
Think Pink Europe, International Paper’s partner for the second consecutive year, unites over a dozen national breast cancer organisations, with the list still growing. All across Europe, local breast cancer organisations, hospitals, support groups and governmental organisations are aiming for the same objective: funding research and raising awareness to tackle breast cancer. Among the many activities supported by Think Pink Europe is the flagship initiative, The Race for the Cure®, the world's biggest walking and running event in the fight against breast cancer. International Paper has been manufacturing and marketing the HP Papers brand under exclusive licence since 2000. HP is synonymous with quality, reliable printing performance and innovative advances. The HP Papers portfolio of products offers the highest-quality results across a wide range of office applications.