|HP establishes Digital Pack, first corrugated digital print consortium
HP introduced Digital Pack, the world’s first brand focused digital print networking group for corrugated packaging and display, at the 2019 Digital Print for Packaging conference in Orlando.
The Digital Pack community was formed to help develop stronger collaboration between HP converters and global and regional brands. The association brings together corrugated converters in North America and Western Europe that own and operate high volume HP PageWide corrugated presses. In the future, the network will expand to other regions to extend its global reach.
“Digital Pack’s objective is to make digital print easier and better for brands,” said Jim Beard, COO of Vanguard Packaging, a Digital Pack founding member company. “Our multi-regional association intends to meet brands’ high standards for corrugated graphics colour, process management, and digital print quality.
The goal of Digital Pack is to enable brand to succeed through digitally printed graphics packaging and displays, empowering them with speed, efficiency, and agility for successful marketing and supply chain outcomes.
The association meets regularly in North American and European locations to pursue and develop new ways to add value to brands’ corrugated procurement experiences. Among the initiatives will be the delivery of educational programmes, white papers, videos, and other tools to inform and inspire brands on value opportunities with digital print. Work will also be conducted to simplify the art file creation process, prepress workflow, and print manufacturing processes to meet brands’ rigorous quality requirements. Included in this development path is each converter’s ability to leverage and scale HP’s technology solutions and services across the Digital Pack network.
Educational content for brands will be continuously developed and updated on the organisation’s website digitalpack.com, including case studies of successful digital print corrugated campaigns and projects. Brands will be encouraged to revisit the website frequently to learn about the newest applications, to be inspired by other brands’ success stories, and to connect directly to a Digital Pack member company of their preference.