Ricoh close deal with Direct CDs at IPEX

Ricoh concluded a deal at the show with Direct CDs, to supply a top of the line Ricoh Pro C7100, five colour digital printer.

Following high levels of customer satisfaction, Direct CDs customers were asking them for additional digital printing services.

Martin Crowson, Managing Director at Direct CDs commented, “Customers were asking us to take on additional digital print, which I thought would be a great opportunity to expand the business.  However, I knew I need some assistance in setting it up.”

Following his appointment, Operations Director, Fuat Fuat developed new service offerings and workflows required to meet their customer requirements. To do this they would need to upgrade the existing Ricoh machine of five years, with a new Ricoh five colour Pro C 7100, that enabled the ability to print white, as well as a spot UV varnish.

Martin Crowson added, “Upgrading our machinery with Ricoh’s latest equipment will allow us to meet various other printing requirements of brochures, leaflets and manuals to our current and potential customers.”

“Putting pen to paper at IPEX demonstrates how Ricoh re-enforces our partnership approach with clients. Martin and his team are clearly looking for technology to grow their business. What we do is continue to work with customers to really understand their business challenges and goals, advising on the best equipment to meet their needs. That is what makes the difference.” comments Tim Carter, Commercial Sales Director at Ricoh.

Rob Fisher, Event Director at IPEX commented, “It’s great to see the amount of business being concluded at the show this year. I am thrilled that IPEX has been the centre of engagement for trade, and I am delighted that deals such as this will reflect positively on the UK printing industry.”