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PANTONE introduces two new viewing booths for accurate colour identification




PANTONE, the global authority on colour and provider of professional colour standards for the design industries, has launched two new viewing booths that will allow creative professionals to make the right colour decisions in controlled environments.

PANTONE 3 and PANTONE 5 Light Viewing Booths offer a controlled, consistent evaluation environment for the colour identification process.

As colour is susceptible to variances based on lighting, environment and visual perception, colour evaluation under a variety of lighting conditions is essential for meeting specific manufacturing requirements and reducing metameric effects when two colours “match” under one set of lighting conditions, but fail in another.

The PANTONE 3 and PANTONE 5 Light Viewing Booths help with colour identification early in the process, providing cost savings for production, and optimising time to market.

“As the provider of professional colour standards for the design industries, PANTONE understands how important a reliable and comprehensive process for visual evaluation is when making critical colour choices,” said Barbara Senatore, Senior Colour Specialist at PANTONE.

“Not only are the PANTONE 3 and PANTONE 5 Light Booths stylish and complementary to any workspace, they deliver non-failing daylight, store and home lighting options for colour identification, reducing the chance for errors and inconsistencies that can become costly problems in the product development phase.”

For designers across creative and manufacturing industries adding colour evaluation to their production workflow, the PANTONE 3 and PANTONE 5 Light Booths offer consistent, industry standard fluorescent illumination and neutral backgrounds for accurate colour viewing.

Colour evaluation under a variety of lighting conditions will lead to optimum results before reaching the retail market; testing and approval in the light booth test area, as well as outside, in a fluorescent-lit store, in the home and other natural settings is recommended to eliminate inconsistencies.

The new PANTONE 3 and PANTONE 5 Light Viewing Booths are available to purchase from Color Confidence. Both new model booths arrive pre-certified and fully assembled.

For more information about the PANTONE range, visit www.colorconfidence.com  

  

About Pantone and the Pantone Color Institute
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the global colour authority and provider of professional colour standards for the design industries. Pantone products have encouraged colourful exploration and expressions of creativity from inspiration to implementation for more than 50 years. Through the Pantone Color Institute, Pantone continues to chart future colour direction and study how colour influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of colour and to help them utilise colour more effectively. Always a source for colour inspiration, Pantone also offers designer-inspired products and services for consumers.

About Color Confidence
Color Confidence is Europe's leading colour management specialist into the digital imaging markets. We offer the widest range of products and services from the world's leading manufacturers including X-Rite, NEC and PANTONE amongst many others, together with our own brand range of calibration and colour management essentials for designers, printers, photographers and anyone for whom colour is important! For more information, visitwww.colorconfidence.com.

For further information, please contact:
Shemaine Rose
Marketing Communications Executive at Color Confidence
T:  0121 689 1042
E: srose@colorconfidence.com  
W: www.colorconfidence.com