|FAVINI’S ZERO-IMPACT SHIRO AND CRUSH
Favini, a company that has always stood out for its keen sense of social and environmental responsibility, has a number of important announcements regarding ecology. The company currently supports two major international projects – a reforestation project in Uganda and one for the generation of renewable energy in India – both aimed at offsetting the environmental impact of its ecological papers Shiro and Crush.
Crush already features components with low environmental impact both in terms of the materials themselves and the energy used to produce this ecological paper. Made using process residues from organic products (citrus fruit, kiwi fruit, corn, coffee, hazelnuts, almonds, olives, cherries, and lavender), replacing up to 15% of the cellulose of virgin tree pulp, Crush also contains 30% post-consumer recycled waste and is produced with 100% green energy self-generated from renewable (hydroelectric) sources.
Italy's Ministry for the Environment has promoted a study with Italian firms to determine their environmental impact, and Favini selected Crush in order to analyse CO2 emissions throughout their value chain (from transportation of raw materials through to distribution of finished product). Comparing Crush with another paper with similar characteristics, but made without byproducts and using conventional energy, Favini has managed to achieve reduction of its environmental impact, in terms of greenhouse gases, by 20%.
In order to increase both benefits of the product and the level of Corporate Climate Responsibility, Favini has chosen to finance a project in Uganda that, through carbon credits obtained, makes Crush a perfectly eco-sustainable, zero-impact product. The goal of this project, sponsored by Favini, is to restore over 6,200 hectares of the Kibale National Park. The initiative will benefit both the ecosystem, through reforestation, and the local population, in terms of employment and in living conditions.
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For Favini’s Shiro range of ecological papers, which includes Alga Carta, Echo and Tree Free, Favini has launched an initiative to neutralise CO2 emissions by carbon offsetting. The company has chosen to nullify residual emissions that cannot otherwise be avoided by funding a project in India involved in the generation of renewable energy. Specifically, this initiative is about the production of clean wind energy using wind turbines, consequently reducing the use of fossil fuels. In 2014, this project gave Favini the carbon credits needed to offset 2,070 tonnes of CO2, thereby neutralising the emissions generated in the production of Shiro paper.
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“Favini has always been particularly sensitive to and involved in environmental issues. Over the years, our research and development unit has brought a number of extraordinary products to the market that carry the flag of environmental sustainability. This year, we have chosen to completely nullify the carbon footprints of Shiro and Crush by supporting two interesting international projects in India and Uganda. Corporate climate responsibility is an issue that we have taken to heart, and we are proud to be supporting these initiatives, which enable us to keep CO2 emissions under control for the benefit of the planet and of our products” said Andrea Nappa, CEO of Favini.