|CARTACRUSCA: BARILLA PAPER STRAIGHT FROM NATURE
Brought together by a keen sense of social and environmental responsibility, Favini, the innovative Italian paper manufacturer, and Barilla, one of Italy’s largest players in the food industry, have created Cartacrusca (Italian for ‘paper from bran’), the first paper to be made from bran residues that can no longer be used for human consumption.
On the back of its experience with Crush, the unique range of ecological papers made from agro-industrial waste, Favini proved an ideal partner for Barilla, which has been looking for ways to make better use of its by products, and bran in particular.
The research and development teams of both Barilla and Favini worked side by side to select the most suitable by product and to then purify and mill the bran to make it work with paper fibre. The result is Cartacrusca. Instead of being wasted, the bran residues are given a new life as paper throughout Barilla.
Cartacrusca contains 17% of bran residues, replacing cellulose and filler materials to produce high-quality paper which is used for all corporate communications. The colour of Cartacrusca Barilla is taken from the bran which also features as dots throughout the paper, giving it a really authentic feel. Two grammages have been supplied - 250g, which is ideal for cards book covers, shopping bags and similar applications; and 100g for notebooks papers, letterhead and print publications.