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HP Expands Suite of Custom Wall D├ęcor Solutions




HP has expanded its digital printing solution for wall decorations, helping print service providers (PSPs) and wall covering manufacturers capture new revenue with high value wall décor applications for commercial, retail and residential spaces.

The HP digital printing solution consists of a modular range of design software, media, HP Latex Printing Technology, finishing options and industry certifications. This scalable solution enables customers ranging from small PSPs to large wall covering manufacturers to take the growing customisation trend to the wall with unique or short-run wallpapers, wall coverings, wall murals and canvas prints.

HP WallArt is an easy-to-use, cloud-based web service that helps simplify the design, visualisation and production of customised wall coverings. Introduced at Heimtextil 2013, the tool is already in use by more than 1,100 customers in 66 countries Following this successful trial, HP WallArt will remain free for new and existing HP Latex Printing Technology customers.


“The wall decoration market is on the verge of major change enabled by the speed, quality and versatility of HP Latex digital printing technology,” said Joan Perez Pericot, worldwide marketing director, Large Format Sign & Display Division, HP. “Working with industry-leading vendors, HP provides innovative tools and solutions across the entire workflow to help wall covering manufacturers and print service providers differentiate their offering, reach new customer segments, push creative boundaries and ultimately bring in new revenue.”

More information about HP solutions for wall coverings is available at www.hp.com/go/latex and www.hpwallart.com , on YouTube at www.youtube.com/hpgraphicarts   and through the HP Graphic Arts Twitter Feed, www.twitter.com/hpgraphicarts .