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Elliott Baxter launch ‘White, Bright and Recycled’ campaign


Elliott Baxter the exclusive distributor of Satimat green, Maine gloss green and Oxygen papers are to launch a new direct mail campaign. The campaign aims to showcase a number of the key papers produced at The Arjowiggins Graphic de-inking plant at Greenfield in France - which sources up to 25% of the waste paper used for producing recycled pulp from the UK - as well as highlighting the high levels of whiteness and environmental integrity offered by the papers.
 
Targeting printers and designers the mailer demonstrates the sustainability of the Satimat green, Maine gloss green and Oxygen range, using a flowchart of images to demonstrate the process from start to finish.

Chris Sandwell Sales Director at Elliott Baxter, comments: "This campaign will enable us to demonstrate the benefits of our recycled paper range, such as the bright white quality that the paper retains despite being manufactured from recycled pulp. Not only is the paper of a high quality, but also the fact that that up to 25% of the waste paper used in the manufacturing process is sourced within the UK, enables us to limit the impact of our paper to landfill across Britain. In choosing one of our recycled range of papers consumers and businesses can demonstrate their commitment to lessening their environmental impact, without sacrificing the high quality and bright white finish previously only associated with virgin fibre papers."

www.ebbpaper.co.uk