|Ricoh to preview MarcomCentral from PTI Marketing Solutions at Cross Media 2012
Ricoh UK has revealed that visitors to Cross Media 2012 will be among the first in Europe to see MarcomCentral from PTI Marketing Technologies in action. The news follows the global announcement on 21st August that Ricoh had made a significant investment in PTI Marketing Technologies, a leading provider of web to print and marketing personalisation solutions for both enterprise users and print service providers.
Visitors and media are invited to attend demonstrations throughout the exhibition at the Ricoh stand (172) during which they will get a first glimpse of MarcomCentral, a cloud based software solution that supports a multitude of output delivery formats for print and other media, including PDF, AFP and HTML email.
Details of two new precision marketing products from the InfoPrint range will also be revealed - one, an insight tool for predicting customer buying patterns and triggering automated communications, the second a tool for tactically placing customised messages on transactional documents. Joining them will be an iPad demonstration of Ricoh's multi-format publishing collaboration with the Chief Marketing officer (CMO) Council and Quark on web, mobile (tablet and smartphone) and print journal for the CMO Council's membership.
Ricoh's investment in PTI Marketing Technologies is another strategic move by Ricoh to provide complete, end to end production print solutions for customers in a cross media world, ensuring that they are equipped with all of the necessary marketing automation and brand management resources to become true marketing service providers. Ricoh enables companies of all sizes around the world to expand their businesses with tools such as data intelligence, document management software, industry leading digital printers, and other solutions - all aimed to deliver a competitive advantage for customers.
Gareth Parker, Value Proposition Manager - Production Print, says: "No European launch date has yet been set for MarcomCentral but its presence at Cross media is an exciting prospect. The PTI portfolio places us in a strong position to help our customers branch into new markets, explore new business opportunities for their customers, increase efficiencies to lower their costs, and become more competitive. Ricoh is convinced that integrating print within wider cross media communication campaigns is often the best way to expand into profitable new services and strengthen client relationships. Most printers are aware of current market trends that support this thinking and a visit to Ricoh at Cross Media 2012 will help build their understanding of this exciting discipline."
Supporting these solutions will be a Ricoh and PTI Marketing Technologies team of business transformation specialists offering insight into the technology and strategies with which printers can transform and thrive beyond commodity print and into integrated marketing and communications services.
Digital Storefront 5.4 EFI's Digital Storefront web to print solution will also join PTI Marketing Technologies and the InfoPrint range of solutions on the Ricoh stand at Cross Media. The latest version of Digital Storefront (DSF) is available from Ricoh in either self hosted or cloud hosted, software as a service (SaaS) package. In today's competitive landscape, DSF helps printers expand their offering of value added applications to both new and existing customers, such as personalised print products and managed customer catalogues, with quick and easy online ordering and payment. Flexible deployment makes transformational power of web to print accessible businesses of all sizes, with the fully scalable SaaS application eliminating the need for significant capital investment or expertise.
"Print must innovate and integrate with other communications mediums in order to maintain its relevance and Ricoh is dedicated to helping customers choose the best path to success. Whether printers are considering expanding into different print applications or undertaking complete business process changes with the associated investment, Ricoh is well positioned to guide them through this transformation," concludes Parker.