|Mondi targets printers with launch of a new campaign and website
Mondi, a leading global paper producer, has launched a new professional printing campaign for its professional printing portfolio. The campaign's emphasis on digital printing technologies underscores Mondi's approach to its portfolio development for the professional printing industry: to bring to market sustainably produced papers optimised for popular professional digital printing machines.
"Our professional paper portfolio reflects the latest trends in printing technology and the machines most widely used by professional printers. In 2011, we launched a number of papers that focus on several key areas, namely high speed inkjet, HP Indigo, digital colour laser and hybrid printing, which combines offset and digital printing. Moreover, all of our papers meet our Green Range environmental criteria and are FSC or PEFC certified or produced with pulp that is 100% recycled or bleached totally chlorine free (TCF)," explains Johannes Klumpp, Marketing and Sales Director for Mondi Uncoated Fine Paper.
While Mondi's professional printing portfolio offers several brands and sub-brands with various haptics, optics and environmental accreditations - smooth, high white, white, off-white, recycled and coated papers - the new professional printing campaign, accompanying ads and new website (www.mondigroup.com/printing) focus on a central theme: the printer and his machine.
Globally, throughout 2012, Mondi will release five different ads that feature the full spectrum of the paper portfolio options as tailored to the printer's technological focus: digital, hybrid, HP Indigo, and high speed inkjet. The advent of new digital technologies has resulted in wider options for professional printers in terms of flexibility in applications. From personalised short runs and digital and offset hybrid jobs to mass mailings and transactional printing with high speed inkjet machines, the options exist but successful results also depend on optimised paper technology. To ensure this, Mondi also works closely with Original Equipment Manufacturers (OEMs) in the development of its professional printing papers.
All of Mondi's professional printing papers will be shown at this year's drupa trade fair in Düsseldorf, Germany with an additional emphasis on the high speed inkjet market.