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New Xerox printer for design professionals


Graphic design professionals now have a better, faster way to create vivid, colourful advertisements, point of sale materials, packaging prototypes, marketing pieces and more with the Xerox Phaser 7800 colour laser printer.
Packed with colour quality tools, extensive media handling capabilities and professional finishing options, the Phaser 7800 from Xerox produces jobs quickly and offers precise control over colour matching, allowing creative shops to beat deadlines and exceed client expectations.


"The Xerox Phaser 7800 is ideal for designers, photographers and creative professionals from every industry," said Pat Johnson, Product & Solutions Marketing Manager, Xerox UK & Ireland. "The printer's winning combination of consistently superior image quality, professional level colour matching technologies and media flexibility gives creative professionals the freedom to focus on what matters most - expressing their creativity."

Printing at 1200 x 2400 dpi, the Phaser 7800 brings out fine details in images, photos and graphics. Core to the printer are its colour matching capabilities, a must have for graphic designers.
The device is equipped with the PhaserMeter Colour Measurement Device powered by X-Rite, which controls colour accuracy print after print, saving time and money. The Phaser 7800 has been licensed by PANTONE for optimal colour reproduction of industry standard PANTONE MATCHING SYSTEM, while Adobe PostScript 3 ensures true colour accuracy.

 
The 45 page per minute printer handles a wider range of media weights -from 75 to 350 gsm. Creative professionals can push design boundaries with heavyweight stocks for books and calendars and non-traditional sizes for postcards and photos. Automatic two sided printing, on media weights up to 256 gsm, is a standard feature and doesn't slow down print speeds. 

 
The Phaser 7800 is also available with an optional Extra Heavy Duty Media Kit that enables automatic two sided printing on standard and custom size media in weights up to 300gsm.

 
Designers can put the finishing touches on their work such as professional booklet making, creasing and hole punching.  The Phaser 7800 finishing options can be customised to meet specific workload and application needs.

 
A colour touch screen makes navigation simple - users can view toner levels and print jobs in the queue. Green benefits include low melt EA Toner and Hi-Q LED print engine technologies to reduce energy consumption. The heat efficient fuser allows for start up time of less than 15 seconds and uses less power in standby mode than conventional fusers.


The Phaser 7800 is available immediately through Xerox's direct sales force, resellers, concessionaires and distributors.


www.xerox.com