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Sign & Digital Show Review
 

The organisers of Sign & Digital UK 2008, have recently announced their Seminar Theatre and claims to provide "Advice, Solutions and Inspiration" to visitors of the show - and the series entitled 'Marketing on a Shoestring' will be doing just that!

Berni Dack, founder and MD of marketing communication specialist, JB Marketing & Consultancy Ltd will be providing a thought provoking Masterclass on getting the best return on your marketing investment.

Featured on all three days of Sign & UK Digital, this seminar takes you through the basics of marketing communications; Berni will outline the issues facing every small company and entrepreneur, how to deal with some of these issues on a shoestring budget and how to think "co-operatively" in order to get the best return on investment for you, your suppliers and your customers.

At the end of each session JBMC invite you to bring some examples of your marketing material for professional comment. Berni says, "Exhibitions organisers can sometimes forget that as much as they are putting on an event for a trade market, that the visitors are also business people who face normal problems like how to grow their business, pay the VAT man and try to promote themselves, never mind actually creating the work! After years of attending the show as both an exhibitor and a visitor I am delighted to be able to give something back to the industry by sharing my knowledge of the marketing communication process at these seminars."

JB Marketing & Consultancy Ltd are an independent marketing communications & design agency specialising in assisting companies market their products and services more effectively and have a vast experience in the large format printing and imaging industry. For more information on JBMC please visit www.jbmc.co.uk and for more information on the Sign & Digital UK Show visit www.signuk.com.

Seminars - Realising the Potential

The Sign & Digital UK Seminar theatre returns in 2008, covering a broad range of topics that guarantee to attract a wide variety of visitors. From Chinese imports to ideas on how to make your business greener, the Sign & Digital UK Seminar theatre will once again provide its audience with inspiration and advice.

Being seen as environmentally conscious is a huge issue that most businesses are finding they can no longer afford to ignore. Not only is being 'green' good for the environment, it can also have a positive impact on your company image. The issues surrounding the environmental impact of your business are to be well catered for at the Sign & Digital UK theatre.

The theatre will see two companies conducting seminars looking at different aspects and benefits of 'going green'. Steve Lister, business development manager at Robert Horne Sign & Display is to lead a seminar looking at the issues surrounding greener products, recycling and environmentally responsible policies, while attempting to demystify a complex area of the industry. Meanwhile, Steve Wicks of Greenprint Consultancy will be looking at how businesses are best able to market their environmentally responsible activities, to new and existing customers.

Visitors to the show will also be able to hear from two companies that have travelled from the USA, especially to talk at the show. Sawgrass Technologies is hosting an introduction to the benefits of dye sublimation, which will be led by John Barker, program manager on the acclaimed 'Project Sublimation' educational series. Great Garment Graphics on the other hand is a specialist personalisation company, from which Mel Meibers, co-founder of the Great Garment Graphics seminars, will be looking at growing a business with heat printing, through to advanced user techniques when heat printing.

Mel comments: "The imprinted apparel industry is constantly changing and with good artwork and the right output device businesses can meet the personalisation needs of almost any customer. With over two decades of experience behind me, I hope to update and educate attendees to the show on the new equipment available, how to get the most out of the equipment they already own and how they can give their customers the best value for their money. In addition, I want to drive forward inspiration for heat printing applications and techniques."

In addition, Berni Dack of JB Marketing & Consultancy (JBMC) will talk through the basics of marketing communications, the issues facing every small company and entrepreneur, how to deal with some of these issues on a shoestring budget and how to think co-operatively in order to get the best return on investment.

Berni remarks: "Sign & Digital UK for me has been a 'must-attend' event for many years being both a marketer to and now customer of the industry.

"In my seminar series 'Marketing on a Shoestring' I aim to combine my knowledge of not only the marketing communications process and the industry, but also my experience as a business owner and entrepreneur myself and bring marketing back to grass roots for this year's show.

"It's sometimes easy to forget that the visitors to trade shows are mum and dads, as well as business people, who face normal problems like getting the kids to school, how to grow their business, pay the VAT man and try to promote themselves, never mind actually creating the work! However, the fact that 2008's show has a varied seminar program including everyday issues like how to market your business is testament that Sign & Digital UK really does understand their demographic and I hope visitors to the seminar will be able to take away something that they can then put into practice themselves."

Fairfield Displays & Lighting will be returning to the show with an educational seminar aimed squarely at those looking to get started in digital screen signage. The market has grown at a phenomenal rate, and so Geoffrey Fairfield, chairman Fairfield Displays & Lighting, will explain how small sign makers with a good knowledge of computers can successfully integrate digital screen signage solutions into their product range, opening up new revenue streams.

Lastly, Nicky Finney, business development manager at the Royal National Institute of Blind People, will be looking at effective wayfinding for the blind and partially sighted. It is estimated that by 2010 over half the UK population will be over 45 years old. These ageing populations will be experiencing a higher prevalence of disabilities such as sight loss, and as an industry we will need to be prepared to meet their needs. In this seminar Nicky will be looking at some of the latest tools and technologies available to help solve this problem, and will also be welcoming suggestions and ideas from the floor.

For further information, full seminar timetables and to register for your free ticket visit www.signanddigitaluk.com.

TheMagicTouch - Stand AA46

TheMagicTouch offer more innovation maintaining the position as global pioneers of the image transfer business. Since 1989, manufacturing and marketing a comprehensive range of transfer papers for use with toner based colour laser printers and copiers.This year has the introduction of new A4/A3 toner based printers with enhanced firmware and drivers for full compatibility with all TMT papers. The printers also perform on normal plain paper, at 20 colour copies per minute and are available for just a few hundred pounds.The "Award Winning" WoW transfer process for full colour imaging onto almost any fabric or textiles regardless of colour or composition will be demonstrated throughout the exhibition. The advantages are no weeding, no cutting, no inks, soft feel, superb washing durability, and all printed on a normal laser printer! The intellectual property of WoW is protected by the European Patent No. EP 1 040936B1 and in the United States Patent No. US 6 425 324 B1.Sign company's needs to adopt TheMagicTouch as "The New Salesperson" enabling personalised product samples to be given to customers for evaluation. Imagine the reaction from existing or new customers when receiving a "free" quality garment with their logo/artwork emblased upon it! This cost effective marketing is very rewarding and assists improving customer potential.TheMagicTouch offer sales and marketing support for existing clients. This year's focus is on database management and target marketing. All courses are held at their newly expanded training facility in Dunstable, Bedfordshire.The company offer a comprehensive range of image transfer solutions including all aspects of toner transfer, sublimation, consumables, heat press equipment, plotters/cutters with the relevant stocks of flex, flock, glitter films etc.The market is changing, clients want less more often, and indeed quicker than ever before! TheMagicTouch is the perfection addition to an existing sign business.Tel: 01582 671444 sales@themagictouch.co.uk  www.themagictouch.co.ukROLAND DG (UK) TO SHOWCASE INNOVATIVE APPLICATIONS AND WIDE FORMAT TECHNOLOGIES AT SIGN & DIGITAL UKRoland DG (UK) today announced details of the innovative wide format applications and technologies that it will showcase at Sign & Digital UK, which takes place at the NEC in Birmingham from 22nd to 24th April, 2008. The company will demonstrate how its proprietary, high quality wide format hardware, software, consumables and support deliver printed applications that give users a competitive advantage and the opportunity to develop new revenue streams.Roland DG (UK), located on stand C40, will show the new SolJet PRO III XC-540W printer / cutter featuring Roland's revolutionary Intelligent Pass Control technology - a combination of Roland's VersaWorks® RIP and printer firmware that doubles the XC-540's productivity in standard print mode on vinyl. Roland DG's Intelligent Pass Control precisely controls dot placement to enhance print quality in every print mode by creating even smoother gradations, flawless solid colours and no visible banding, while operating at the increased production speed.The SolJet PRO III XC-540W is equipped with Roland's new Eco-Sol Max white ink set (CMYK+W) and will produce a variety of printed products on stand such as vehicle wraps, graphics on transparent media, decorative window films, packaging comps, signs, labels, decals and point-of-purchase (POP) displays.Roland DG (UK) managing director, Jerry Davies, said: "We will have our full range of wide format technologies on show at Sign & Digital UK with our focus on innovative, saleable applications. While the benefits of integrated printer / cutters are clear, in that they have smaller footprints and are more economical and productive than separate printer and cutter machines, customers are no longer simply interested in the relative merits of hardware alone. They want to know that the manufacturer they choose not only has the infrastructure and resources in place to give them a competitive advantage, but shares their creative vision to develop quality printed products."Roland DG (UK) will have experts on hand at Sign & Digital UK to discuss the benefits of its unique "closed-loop" system i.e. the company not only manufactures wide format hardware, but also the VersaWorks® RIP software and inks."Without operating a wholly proprietary wide format solution we wouldn't be able to provide customers with the advanced functionality, such as Roland Colour advanced spot colour matching, variable data printing, as well as Intelligent Pass Control technology. The fact that we manufacture everything allows us to control how the printer, software and ink operate to deliver a performance that's far greater than the sum of the parts. The closed-loop system also enables us to provide, without charge to our customer, powerful, downloadable upgrades through our Value-Up initiative," added Davies.The company's stand will be next to the Walsall College Theatre, which is running a series of seminars aimed at helping visitors improve productivity and grow their businesses. Roland DG (UK), in conjunction with Walsall College, operates the largest, industry-accredited sign, engraving and large format education facility in Europe from a purpose built facility at the college's Walsall campus. The Roland Academy runs a range of courses in digital printing, engraving, RIPs and Adobe software packages, which have been developed by independent industry professionals.- END -Notes to EditorsRoland DG CorporationRoland DG Corporation is a leading worldwide manufacturer of inkjet devices, milling and engraving machines, vinyl cutters, 3D scanners, a jewellery wax model maker and photo impact printers. In addition, the company markets software and other components that provide professionals with complete solutions. Roland DG's "Digital Value Engineering" (DVE) employs the latest digital technology to improve the company's business workflow processes. Integral to DVE, Roland DG has replaced its conventional production lines with a digitally-controlled system entitled Digital Yatai. Roland's Digital Yatai production technology features guided on-screen instructions and other automated systems that enable individuals to produce Roland inkjet printers and other products in an unassisted manner while preventing human errors. Roland DG is ISO 14001:2004 and ISO 9001:2000 certified. The company strives to preserve environmental protection while maintaining the highest quality standards.www.rolanddg.com

Show Offers

Save £££'s at Sign & Digital UK

Download the vouchers from this page and bring them along to the show for the cheapest prices, biggest discounts and the best deals! Click on the company name to find out more about their offer/s.

Fairfield Displays & Lighting Ltd - Two show offers. 1) All pre-booked appointments will receive a free gift worth £80. 2) Attend the Fairfield seminar "Getting started in digital signage" and get a £25 voucher to spend on Fairfield equipment.*

DTP Supplies- Will have three offers ranging from 10% discount, free sample pack to products at a fixed price during Sign & Digital UK.

LION PFS Ltd- The amazing new hand tool for quickly and neatly trimming prints mounted oversize onto board. List price £129-95. Show special £110-00 + vat.

Multicam (UK) Limited- 10% discount voucher to use on their new online shop.

Applelec Sign Components- Applelec Sign Components will be offering a 30% discount off all list prices on their Leader VIEW and Leader PRESTIGE Way-Finding products.* Subject to terms and conditions.

Plex Display- Will be conducting a prize draw each day at 3pm to win either either a brand new Alpha Banner Stand, Vision Outdoor Display Stand or Cobra Static Banner Stand. Also there will be other promotions on the stand.

Hexis UK Ltd- 1 roll of Decolit 252 (900mm x 25m) plus a box of 6, Hextra banner stands delivered for £200.00+vat *subject to terms & conditions.

Pioneer (Marking Devices) Ltd- 50% off all stamp stock. *subject to terms & conditions.

Welwyn Tool Group Ltd- A show discount will be available on their stand for all orders taken at the show.

Leopold Professional Imaging - Free TrimManager software with every Fotoba machine product purchased.

AllSee Technologies Limited- 10% discount off any orders placed directly with them at the show.

Emach Limited- Visit their stand and be entered to win £1000.00 worth of hand tools.

Keencut Limited- Receive the All NEW textile cutting attachment free with every cutter bar purchased as a result of Sign & Digital UK 2008.

Techno, Inc. CNC Router - Will be offering an introductory price of £21,000 for its 2m x 3m CE Certified LC Series CNC Router and will also be offering the Techno visition digital image verification system for £1100.

* Contact individual company names to find out the terms and conditions of the show offers.