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drupa 2008
With over 1,800 exhibitors spread across
an exhibition area of more than
170,000sq m, 400,000 visitors expected
and some 3,500 journalists from around
the world, drupa 2008, (29th May to 11th
June), will be bigger than ever before.
"These figures once again underscore
drupa's status as the World's No. 1 trade
fair for the Print and Media industry," says
Werner M. Dornscheidt, President and CEO
of Messe Düsseldorf. "No other event has
as profound and all-encompassing an
influence on the economics and
technologies of the print media industry
as drupa.

In our age of Internet and digital media,
the competitiveness of print is a recurrent
theme of discussion. But the facts show
print to be as solid as ever. "Today, more
paper, cardboard, foil and other materials
are printed than ever before with an
annual global total of almost 500 million
tonnes," points out Albrecht Bolza-
Schünemann, president of drupa and
president of Koenig & Bauer AG. At drupa
2008, the international supplier industry
will present an abundance of innovations,
integrated solutions and market-ready
refinements that could give printed
products the edge in competition between
the media. "The feel, emotional power
and high quality of printed products
provide a substantial competitive
advantage over electronic media, for
example, at the point of sale, in brand
communications, personalised mailings
and large-format advertising," adds
Bolza-Schünemann. On top of that, new
growth markets are opening up thanks to
electronic printing (the keywords here are
security printing and brand protection)
and networked communications (e.g.
interactive campaigns).

 For more than 50 years, drupa's heart has
been printing. It is with good reason that
drupa is known as the world's biggest
printing house. Whether sheet-fed or
web-fed offset, gravure or label printing,
digital or screen printing - all the tools of
the trade will be highlighted in XXL
format. With over 30,000sq m of space
reserved, this product category will be the
biggest, followed by bookbinding and
print finishing with more than 11,000sq
m, prepress and premedia (over 9,000m2)
and packaging production/paper
converting (over 7,500m2).

What is immediately noticeable is the
pick-up in commitment by suppliers of
digital solutions - again, a reflection of
current technological developments.
Compared to drupa 2004, this area has
expanded by about 10,000sq m of
exhibition space. The two new halls, 8a
and 8b, at the northern end of the
fairground, will play a central role in this
sector. Together with Halls 5 and 9, this
will be the stage primarily for exhibitors
with a focus on this product category (e.g.
Agfa-Gevaert, Canon, Eastman Kodak,
Epson, Fujifilm, Hewlett-Packard, Konica
Minolta, Ricoh Company, Xerox
Corporation).
• Halls 1 and 2: Heidelberger
Druckmaschinen AG, Polar-Mohr
• Halls 3 and 4: printing, materials,
services (e.g. Presstek Europe Ltd.,
Sakurai Graphic Systems Co.)
• Hall 6: PrintCity with MAN Roland, its
network partners and other
international exhibitors active in print
finishing
• Halls 10 to 12: paper converting,
packaging production
(e.g. Bobst S.A.)
• Halls 12 to 14: bookbinding, print
finishing (e.g. Horizon International
Inc., Müller Martini)
• Halls 15 to 17: printing machinery,
bookbinding and finishing
(e.g. Cerrutti Officine, Ferag AG, Goss
International, Koenig & Bauer AG,
Kolbus GmbH & Co. KG, Komori
International, Mitsubishi Heavy
Industries, Ryobi, Windmöller
& Hölscher KG)